MIDA 2024: the craft fair you can't miss
Whether you are an artisan, a craft enthusiast or a retailer looking for business opportunities, don't miss this year's MIDA 2024, the Florence International Handicrafts Exhibition to be held from April 25 to May 1, 2024 in the unique spaces of the Fortezza da Basso.
MIDA is the oldest and most prestigious trade fair in the sector, established in 1931 as the first craft fair in Italy. Since then, MIDA has accompanied the history and evolution of handicrafts, enhancing tradition and innovation, territory and the world, quality and variety.
At MIDA you will be able to admire and purchase the creations of artisans and craft enterprises of all scopes and sizes, through a route that ranges from those inspired by ancient knowledge to those that exploit high-tech technologies, from those that express Italian creativity to those that come from distant countries.
MIDA 2024 will in fact be a showcase dedicated to the excellence of Italian and foreign craftsmanship, designed to bring to the forefront quality craftsmanship made with fine materials and refined techniques. A unique event that takes place in the magnificent 16th-century setting of the Fortezza da Basso and is capable of combining originality, tradition and innovation, in an exhibition offering of high cultural and artistic value.
Among the many categories on display during MIDA, space will also be given to food craftsmanship with sought-after typical and regional products, located in special spaces of the fair, within in a well-defined path, designed to facilitate and cheer the visit, without mixing too much with the works of the artisans.
For artisans, this is a unique opportunity to showcase their work to a large and qualified audience, getting in touch with potential clients and partners (private and corporate). A welcoming and sought-after place to display their artifacts with the opportunity to participate in events, workshops and industry meetings. For those who register by february 10, 2024, there is the possibility of a 10 percent discount on the participation fee.
For shopkeepers and retailers, a great opportunity to meet and get to know in person many producers of handcrafted, original and high-quality items with whom to establish possible collaborations and enrich their offerings to the public. Specifically, on April 29 and 30 there will be an opportunity for all buyers, shopkeepers and retailers to visit MIDA 2024 free of charge to discover exclusive offers reserved for industry professionals.