Assumption
Computerization and use of the internet are now part of the daily life of millions of people around the world, to whom they offer countless services and comforts that were once unimaginable or too expensive. Even in Italy as in other countries, the advent of these technologies has revolutionized and improved the lives of many people of all ages, in services, information, entertainment and work.
If in many countries such as the United States, England or Germany, for years, the internet has been one of the commercial channels par excellence, in Italy we are still very late. In fact, there is a strong tendency to maintain those practices and everyday life that it is difficult to give up, remaining very tied to traditional channels and to sales through physical stores.
In this context, the Italian artisan shops seem to be those that more than other companies have remained behind in digitization, accusing a strong lack of skills, resources and time to devote to these activities. Although aware of the importance of the online market and the possibilities that this can offer, in fact, small shops cannot easily access and exploit these resources that require specific knowledge, investments and time.
Madeinitalyfor.me was born precisely in this scenario, in 2012, and since then it has been a service provider to accompany the more traditional activities in the world of the web and digital technologies. A concrete support to the master craftsmen in online sales offered by a service able to provide both the tool to sell and a complete support for the management of the activity that carries out most of the necessary actions and makes many specific digital skills available to professional craftsmen.
What do we do
Madeinitalyfor.me is the first Marketplace portal, created to support Italian craftsmanship of excellence, both artistic and customary, in online, national and international promotion and sales. More than 10 years of experience in support of professional Italian artisans accompanying them in the digital transformation and assisting them in every aspect.
In recent years, in addition to collecting a lot of data and information useful for the business, we have refined our experience in collaborating with the category of artisans, improving our services around their needs and offering those skills and practices necessary to promote and sell online that it is difficult for artisans to manage at best, either due to poor skills or simply due to lack of time to dedicate.
The current Marketplace platform is the latest version created and published in 2022 which collects all our experience in the sector, providing latest generation technology and increasing performance and data security also thanks to new features, such as sale to resellers ( B2b) with discounts for minimum quantities and an additional service, upon request, of marketing management for individual craftsmen.
In fact, we act as a partner of artisan activities and we take care of every aspect related to digital, from the upload of the contents to be promoted on the platform, up to the sale and transport to the final customer in almost the whole world (prevailing markets: Europe and States United).
The Italian craftsman and / or designer, provides images and information on his business and on the items for sale, Madeinitalyfor.me takes care of everything else, inserting the material online, creating blog articles that tell them, spreading the contents through the main social networks and managing web marketing campaigns to promote the portal as a whole. It also takes care of the shipment, sending a courier from the craftsman to collect the item and deliver it to the end customer.
Subsequently, a service will be introduced for the creation and sale of NFT (digital ownership certificate), these will be made starting from the artistic works of our craftsmen, to get to offer the possibility, to the public, to buy together with the physical work also the digital ownership certificate, NFT, with an attached image of the work. An approach to the world of digital art that will be introduced gradually and will allow an additional income for the craftsman who wants to exploit this potential.
Objectives
Italy with its traditions, its history and its characteristics, represents an inestimable source of culture and wealth that we want to preserve, defend and spread. We want to take advantage of the aggregation of the artisan category to make our most beautiful traditions known, using our web portal to make them available to everyone and bringing the best of 100% made in Italy to the homes of those who wish.
MadeinItalyfor.me, in fact, offers a new way of buying artisanal made in Italy, without intermediaries, directly from the shops all over Italy in the home of our customers, offering the possibility of customizing objects, guaranteeing the eco-sustainability of the materials used and the certainty of 100% made in Italy.
We also want to make known the typical peculiarities of the Italian regions, taking advantage of the blog and the network of our social networks, to tell what lies behind the handicrafts, from the most ancient techniques to the most modern designs, supporting our craftsmen and promoting the shops. most deserving artisans that we carefully select.
