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The project

Assumption

The digital age and the use of the Internet are now an integral part of the daily lives of millions of people around the world, offering services and conveniences that were once unthinkable or accessible to only a few. In Italy, as in other countries, the technological revolution has profoundly transformed the way we live, work and access services, information and entertainment.

However, while in nations such as the United States, the United Kingdom and Germany e-commerce has been one of the main commercial channels for years, in Italy the digitization process is proceeding more slowly. The propensity to maintain established habits and favor traditional sales channels, such as physical stores, is still a brake on the growth of e-commerce.

Italian artisan workshops are among those most affected by this difficulty of adaptation. Many of them struggle to cope with the digital transition due to a lack of specific skills, economic resources and time to devote to these activities. Despite awareness of the opportunities offered by the online market, accessing and effectively exploiting these resources requires investment and specialized knowledge.

It is in this context that Madeinitalyfor.me was born in 2012, with the aim of supporting Italian artisans in digital transformation and online sales. We offer a comprehensive service that not only provides the tools to sell online, but also supports artisans in managing their business, taking care of many operational aspects and providing specialized digital skills.

Thanks to Madeinitalyfor.me, master artisans can finally access the online market in a simple and effective way, enhancing their talent and spreading the excellence of Made in Italy around the world.

- © Aldo Ferrari / Photographic archive of the Cineteca di Bologna

What do we do

Madeinitalyfor.me is the first marketplace created to support the excellence of Italian craftsmanship, both artistic and everyday, in promoting and selling online nationally and internationally. With over 10 years of experience, we support professional Italian artisans in the process of digital transformation, offering assistance in every aspect of selling on the web.

Over the years, we have collected data and strategic information that have allowed us to refine our collaboration with artisans, developing services tailored to their needs. We provide specific expertise and practical tools to help them promote and sell online, overcoming difficulties related to lack of time or digital knowledge.

The current marketplace platform, launched in 2022, represents our most advanced version, integrating state-of-the-art technology to improve performance and security. Among the new features, we offer B2B sales with discounting on minimum quantities and an optional customized marketing management service for individual artisans.

We offer ourselves as true digital partners for artisan businesses, taking care of every step of the process: from uploading content to the platform to managing sales and logistics, guaranteeing worldwide deliveries, with a focus on European and U.S. markets.

Italian artisans and designers provide images and information about their products, while Madeinitalyfor.me takes care of the rest: online publication, creation of dedicated blog articles, dissemination on the main social networks, and management of web marketing campaigns to promote the portal and its talents. In addition, we take care of the entire shipping process, arranging courier pickup directly from the artisan to delivery to the final customer.

- © Aldo Ferrari / Photographic archive of the Cineteca di Bologna

Objectives

Italy, with its history, traditions and priceless cultural heritage, represents a wealth to be preserved, enhanced and shared with the world. Thanks to the aggregation of the artisan category, we want to make the excellence of Made in Italy known, using our portal to make it accessible to everyone and bringing the authenticity of Italian craftsmanship directly into the homes of those who want it.

MadeinItalyfor.me offers an innovative way to buy Italian handcrafted products, without intermediaries and directly from workshops throughout Italy. We guarantee the customization of the objects, the sustainability of the materials used and the absolute authenticity of 100% Made in Italy, offering a transparent and conscious shopping experience.

Through our blog and social network, we tell the stories behind each craftwork: from ancient techniques handed down through the centuries to the most modern and innovative designs. Our commitment is to support artisans and promote the most deserving workshops, carefully selecting them and giving them national and international visibility.

- © Aldo Ferrari / Photographic archive of the Cineteca di Bologna

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