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A new Madeinitalyfor.me project to bring Italian craftsmanship to the conquest of New York!

Posted on05/03/2024 by
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It is with great pride that we announce the launch of "Made in Italy for NY", an extraordinary initiative aimed at promoting Italian craftsmanship excellence in the vibrant and cosmopolitan city of New York. 

This is an unmissable opportunity aimed at small and medium-sized artisan companies to make themselves known in the American market, which has always been attentive and in love with our high artisan value, through the exhibition and sale of unique and distinctive products of our know-how.

A project designed to promote the quality and excellence of Italian craftsmanship, helping to preserve our cultural and artistic heritage, through a wide range of unique and valuable products, made with skill, passion, creativity and commitment; characteristics that have always been recognized in the World.

With decades of experience in the promotion and web marketing of Italian artisanal excellence and always committed to supporting the world of Italian craftsmanship, Madeinitalyfor.me srl, is going to create a commercial bridge between Italy and the New York market, offering a mode of participation that is simple and within the reach of artisan realities, often too small to face such a complex market alone but, at the same time, the most representative of our creativity, beauty and uniqueness.

Italian artisans, invited to actively participate in the project, will exhibit their productions, next October, within an exclusive setting with full and professional support that will accompany them every step of the way, offering them the opportunity to make themselves known to the American market.

Among all the candidate companies, the 15 most suitable realities will be selected, which will have the opportunity to sell their items both to the public and to retailers in the Big Apple. For two weeks, in fact, a Temporary Store will be set up in the heart of New York that will act as a showcase for their products and which, thanks to marketing, our on-site support and a network of selected American companies and buyers, aims to create lasting business opportunities. An unmissable opportunity to introduce the best of our Italian craftsmanship to New York, making new contacts overseas.

The idea was born from a direct experience in the field of online sales that highlighted how, to this day, there is a high attention for certain categories of Italian products in the United States and from the desire to support our artisans, allowing them to take advantage of this great opportunity.

Behind this project work jointly two companies, one Italian, Madeinitalyfor.me Srl based in Florence and the other American GLOBALIT LLC based in New York that, together, have built a winning strategy to offer a complete and professional support, to companies, containing costs and betting with them, in the success of the project.

Going into more specifics, participating companies will be followed from their application, through to selling to the public (B2c) and the creation of collaborations with New York companies (B2b), supporting them in the different stages:

- Initial selection with evaluation of actual usefulness of the initiative.

- Registration and payment of the participation fee (possible 2 installments at 30 days).

- Support and facilitation for shipping and customs practices.

- Support in setting prices to the public and reseller companies.

- Pre-event marketing and involvement of Buyer network and U.S. retailers.

- Store set-up and promotion of companies' information material (Monitor for video).

- Trained staff to represent companies with buyers and customers (Attendance not mandatory).

- On-site and post-event sales (Madeinitalyfor.me B2c and B2b sales channel included).

- Temporary Store uninstallation and support for possible return of unsold merchandise.

- Post-event contact and sales management with B2b negotiations even after the event.

So it will be a real opportunity, designed to offer great visibility and designed to achieve maximum results at the lowest possible cost. A business operation that will certainly be replicated in subsequent editions, but which wants, right from the start, to offer concrete results and opportunities. An aspect that we consider of primary importance in order to give a real opportunity to the artisan world.

In this first edition, the product categories chosen, will be: cosmetics, jewelry and bijoux, handbags and fashion accessories; the most coveted by the American public that together, will compose a temporary store aimed at a mainly female audience, attentive to the product and quality.

The experience of the first edition will also be useful to consolidate and expand relationships with the network of American buyers and retailers and to select the most suitable product categories for the next edition.

Madeinitalyfor.me is at your disposal for more clarification, advice on business digitization or to set up exclusive events and opportunities for your artisan company in New York City.
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