MIDA 89: the beating heart of the international craft industry in Florence
From April 25 to May 1, 2025, Florence’s Fortezza da Basso becomes a global hub of creativity, craftsmanship, and culture with the 89th edition of MIDA – the International Handicrafts Trade Fair.
If you're visiting Italy this spring and looking for a unique, authentic experience, don’t miss MIDA 89, one of the most historic and prestigious craft exhibitions in Europe. With over 530 exhibitors from Italy and more than 30 countries, MIDA invites you on a journey through traditions, innovations, and artistic expressions from around the globe.
What to Expect at MIDA 89
This year's edition embraces values such as quality, sustainability, inclusion, innovation, and heritage. It’s not just a fair — it’s a vibrant celebration of human creativity and cultural diversity.
Visitors can watch live demonstrations, join hands-on workshops with master artisans, and enjoy guided tours of secret spaces inside the Medici fortress. And don’t forget the cooking shows and tasting experiences featuring flavors from around the world.
Highlights of the Exhibition
- CON.TE.NE.RE – From Object to Body (Sala della Volta): An artistic and symbolic exploration of containers and containment, curated by OMA and ADI Toscana.
- Galleria dell’Artigianato – The Essence of Making (Cavaniglia Pavilion): Featuring works by Tuscan artisans using wood, silver, ceramics, glass, and more; curated by ARTEX - Center for Artistic and Traditional Craftsmanship of Tuscany.
- At Cavaniglia it will also be possible to admire the creations of four goldsmith designers and two perfume start-ups from the United Arab Emirates who will participate in visits and workshops in Florence's workshops.
- Preziosa Young (LAO Area): Jewelry by young designers blending traditional techniques and experimental design.
- Artefacendo (Ghiaie Pavilion): Over 70 Italian artisans showcasing fashion, woodwork, alabaster, and fine goldsmithing — with live demos every day.
- Fragmenta & In Conversazione (Corridoio dell’Arco): Contemporary jewelry as visual storytelling and creative dialogue between generations.
- Pezzi Unici (Palazzina Lorenese): Unique, one-of-a-kind pieces by Florentine artisans — from hand-bound journals to custom furniture.
Learn & Explore Florence's Heritage
Two special programs enrich the experience:
- Florence, City of Restoration (Sala dell’Arco): Talks and events on the conservation of Italy’s art and architecture.
- Florence Forma Continua (Sala Ottagonale): A multimedia journey through the history and transformation of the city.
Practical Info
📍 Fortezza da Basso, Florence, Italy
📅 April 25 – May 1, 2025 🕙 Open daily from 10:00 AM to 8:00 PM (Food Court open until 10:00 PM)
🎟️ General Admission: €8 – Reduced: €6 – Free for children under 12
Whether you’re an art lover, a collector, a curious traveler, or simply someone who appreciates authentic experiences, MIDA 89 is a must-visit event during your trip to Florence.
👉 Explore the full program and reserve your immersive workshop: mostrartigianato.it
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