Ludovica Cirillo with byLUDO winner in the “Crafts” section at the Martelive 2024 Biennial
In a world where innovation is often associated with rapid consumption, there are those who have chosen to turn this narrative on its head, merging art, technology and sustainability.
This is the case of byLUDO, the artisanal brand that transforms electronic waste into eco-tech jewelry with a strongly digital design. Founded by Ludovica Cirillo in 2008 in Rome, this reality was created with the intention of promoting circular fashion, making sustainability not only a responsible choice, but also aesthetically fascinating and trendy.

Ludovica Cirillo's journey is studded with awards and recognition
Finalist for the Green Product Award 2025, selected to participate in the Artistar Jewels event at Milan Jewellery Week and included among the 200 Italian talents for the first edition of TNT New Talent, promoted by the Italian Ministry of Youth. Ludovica also received the prestigious “Energies for Rome” award at Spazio Europa, given to her by the European Center for Cultural Studies for her vision, leadership and entrepreneurial skills that have contributed to the economic and social development of the city. Last but certainly not least, she won first place in the Handicraft section of the Martelive 2024 Biennial competition for emerging artists.
The Martelive award, in particular, is an important recognition that rewards the most promising emerging artistic expressions in 16 different disciplines, throughout the country. A national and international network that involves institutions, production companies, record labels, theaters, festivals, publishing houses and many other cultural realities and that, in the last twelve years, has become one of the most relevant events in Italy, offering a showcase to emerging talents and a creative laboratory for thousands of young artists.
An achievement that represents byLUDO a further step in the growth path of a brand that combines design, innovation and environmental commitment, and that has become a reference point for those seeking unique accessories that convey a powerful message of change.


A Brand that Revolutionizes Craft: The Creative Recovery of Electronic Waste.
byLUDO's approach is based entirely on recovery and creative reuse. The jewelry is not simply ornaments, but true works of art that tell a story of transformation. Earphones, keyboards, cables and other obsolete electronic components find a second life in the expert hands of Ludovica Cirillo, who transforms them into eco-tech bijoux.
These jewels, with their minimalist yet meaningful design, represent a concrete response to the growing problem of electronic waste. At a time when planned obsolescence dominates the market, byLUDO proposes a solution that not only reduces environmental impact but also the culture of rapid consumerism.
Each piece becomes a tangible symbol of environmental responsibility that invites reflection on the value of things and the fact that even objects considered useless can have a new life, turning into wearable art.
Ludovica Cirillo: A Vision that Turns Waste into Beauty
After working as an architect in Tokyo, Ludovica began exploring new forms of recycling, fascinated by the potential hidden in electronic waste. Her approach is influenced by Japanese philosophy, which values the art of recovery and transformation.
And so in 2008, byLUDO was born, a brand that tells a story of innovation and creativity. Each piece of jewelry is the result of a careful artisanal process that combines modern design and environmental care.
Ludovica, in addition to being a talented designer, is also a fervent supporter of sustainable fashion, and her commitment is reflected in the awards she has received, including selection for the Green Product Award 2025 and participation in international exhibitions such as Eco-joux and Precious Waste: a Transformation Journey.


The Art of Sustainable Design: Every Jewelry is Unique
Jewelry byLUDO is not just accessories, but statements of intent. Each piece is a reminder to reflect on the impact of our daily actions on the environment. Born from the union of electronic waste, recycled materials, and excellent craftsmanship, byLUDO jewelry is an act of resistance against the throwaway culture and a tribute to those who choose to live consciously.
Ludovica's approach is not only aesthetic, but also ethical: “Nothing is created, nothing is destroyed, everything is transformed.” A principle that guides every creation of byLUDO, where the recovery of materials is at the center of its activity. The process of collecting materials is mainly through local channels, such as word of mouth, offices and recycling centers, which help give a community identity to each creation.







In conclusion, the future of fashion is eco-tech
byLUDO is not just a jewelry brand, but a vision that demonstrates how innovation and sustainability can coexist, without compromising aesthetics. Through its business, in fact, it not only creates exclusive accessories, but also conveys a powerful message about the value of reuse and recycling.
Her win at the Martelive Biennial is just the beginning of a journey that could have a significant impact on the world of sustainable fashion and design.

Discover byLUDO Jewelry at Madeinitalyfor.me
If you are looking for a unique piece of jewelry that encapsulates a message of transformation and ecological commitment, don't miss the opportunity to discover byLUDO's collection on Madeinitalyfor.me. The platform offers a wide selection of sustainable jewelry, ranging from elegant necklaces to original rings, via bracelets and key chains. Each product is made from recycled materials, reflecting the brand's commitment to a greener and more conscious future.
