Sabo ROMA 18

A thousand opportunities contained within a single event: SABO ROMA

We have talked a lot about SABO ROMA lately, the Roman trade fair that will take place in just a few days, exactly from September 29th to October 1st, at the Fiera di Roma. During the last editions this event has grown exponentially, and for this reason we decided that in this 34th edition we will also be there with one of our stands.

Sabo Roma fiera

For the new readers and the curious ones we recommend the two articles dedicated to the next edition:

– SABO ROMA is preparing for the 34th edition, let’s know it better:
article dedicated to expose quickly and immediately the key points of this historic fair.

SABO ROMA 2018 ideas, trends, training and promotions:
in-depth study dedicated to SABO Jewelry and to the services you will find at the fair.

What makes SABO ROMA an unmissable event is not only the exhibition area dedicated to home décor, the art of the table, original gift ideas, the latest wedding favors and all about home textiles, bijoux and fashion accessories, but there is much more! SABO ROMA in fact makes available to all professionals a rich program of free consultations, held by recognized experts, able to give concrete advice.

A series of free events, meetings and workshops to help shops optimize their turnover. Workshops and listening desks that will represent not only an incentive but above all a practical and practical help in marketing, communication and finance. There are several companies involved, for an ever-broader educational offer: Content Era, Balloon Express, Officine di Talenti Preziosi, Lux Made In (Young Jewelers of Italy) and Scuola Laboratorio Idee.

Here is all the dates of the free classes:


The Content Era program includes 3 classes, held by Anthea Sanna and Emanuele Elo Usai, dedicated to Visual Merchandising, to the fashion world and a big third one dedicated to Digital Marketing.

Saturday 29 September
10:00-10:40 Get yourself found easily (and for free) on the web: google mybusiness. How to deal with this tool, essential for any business.
10:40-11:20 The visual business. how to set up a shop highlighting what we sell. What should never be missing in a store? Techniques and strategies to attract more customers.
11:20-12:00 One easy, one fast and one free way to open and promote an e-commerce. The social media expert explains 3 different approaches to e-commerce, with practical notions. The blogger explains how to make it take off thanks to blogs and influencers.
12:00-12:40 Fashion trends 2019. The Must Have jewels which cannot be renounced.
13:20-14:00 The sensory business. how to involve customers more in the buying experience? The five senses and their potentialitiesI cinque sensi e le loro potenzialità.
15:20-16:00 All the tricks to shoot incredible instagram pics with your smartphone. The secrets of a blogger and a social media expert to share the perfect picture on Instagram posts and Stories.
16:40-17:20 Practical guide: collaborate productively with bloggers and influencers. A blogger and a social media expert reveal how to pick and involve bloggers and influencers to get concrete results..
Sunday 30 September 
10:00-10:40 Minimum effort, maximum efficiency: 10 DOs and 5 DON’Ts in the management of your facebook page. How to optimize your time by learning how to evaluate results.
10:40-11:20 Visual marketing techniques and strategies. How to sell more just by changing the shop window.
12:40-13:20 3 success stories to imitate (with instruction booklet) of facebook pages for businesses. The winning strategies that nobody will ever tell you and how to apply them to attract new customers.
14:40-15:20 Influencer and fashion blogger. What will be fashionable this year on social networks?
15:20-16:00 The secrets to make successful graphics and videos for facebook. How to create contents, quickly and for free, that will attract new customers to your shop.
16:40-17:20 When a picture is worth a thousand words: get the most out of Instagram. A tour to the discovery of simple tricks to exploit: from free activation of Instagram for business to the hashtags.

Thanks to the laboratories of Balloon Express, sector leader, you will learn to make a gift box out of a balloon, match balloons and packaging, create jewels with balloons and the classical balloon bouquet.

  • WRAP A GIFT IN A BALLOON! Do you want to present a gift with originality, making it even more special? Put it in a balloon! You can pack stuffed animals, clothes, toys, or some nice end-of-party gifts, to leave as a souvenir to every guest!
  • MATCHING PACKAGING, FABRICS AND BALLOONS: To better refine an installation or to add a special detail, learn how to make a non-woven packaging coordinated with beautiful balloons easy to carry, which will add a touch to your gift.
  • BALLOONS’ BOUQUET DELIVERY: Are you tired of the same old ideas? Learn how to make simple personalized and themed balloons for home delivery on any occasion!
  • MAKE A JEWELS OF BALLOONS! Bracelets, pendants, brooches, delicate flowers of balloons as elegant details to treat your guests as best!

officine talenti preziosi

Officine Talenti Preziosi has instead a rich program dedicated to jewelry world that ranges from classes on the last trends to laboratories to learn how to make plastic jewels, using both the ancient lost wax technique or the latest 3D printing technologies.

Saturday 29 September 
12:40-13:20 Jewel design. Introduction to Jewel Design. The types of jewelry. Sketch graphic representation: the ring.
14:40-15:20 Making of jewels and bijoux with the lost wax technique. Introduction to one of the oldest jewelry making techniques. List and presentation of the equipment for the creation of jewelry and bijoux. Basic and advanced techniques for the creation of a band ring.
16:00-16:40 Paths between art, imagination and creativity. Art is not only aesthetic pleasure but communicates messages and provokes emotions, exploring important works of artists from trompe l’oeil to Escher, to kinetic art and beyond … to the discovery of illusions that deceive our senses and stimulate our imagination.
Sunday 30 September 
11:20-12:00 Trend lines. What’s going to be fashionable next season in the jewelry industry. Intercepting lifestyles, consumer habits. How to read and reprocess these inputs.
13:20-14:00 Costume jewelry with plastic materials. Introduction to the creation of costume jewelry using resin. To know the various resins and their use for fashion bijoux, the mold. Example and phases of realization of a jewel with resin.
16:00-16:40 3D Jewelery and Bijoux design course. Introduction to the design of a jewel using RHINOCEROS 3d software. Presentation of the software. Use of 3d software with a demonstration and 3D modeling. Technical features to accurately create 3D jewelry.


The Laboratorio Idee – Floral Design School will host workshops dedicated to the creation and manipulation of natural elements to make an impactful bouquet, the setting of centerpieces and a special appointment for all the 2019 brides-to-be that want the perfect bouquet.

Saturday 29 September 
14:00-14:40 The natural bouquet: interweaving and manipulation of natural elements to create a scenographic bouquet.
17:20-18:00 The seasonal centerpiece: setting with berries and fruit for a dinner with an autumn flavor.
Sunday 30 September
14:00-14:40 The 2019 bride: 2 trendy bouquet, the english technique bouquet and the famous glamelia.
17:20-18:00 The Christmas centerpiece: colors, styles and shapes for the next holidays.

lux made in saboI

And finally Lux Made In, one of Google’s Success Stories dedicated to the world of jewelry e-commerce, a project of digital networking by young Italian jewel makers that has already, under its wing, more than 400 under-40 enterpreneurs.

    (Sunday 30 of September, 12:00-12:40)

Pay attention to the many promotions made available by SABO ROMA:

SABO ROMA offers free entry to all the sector operators, prior registration, avoiding also the line at the entrance by printing the ticket at home.

The fair location can be reached easily both with public and private transportations: by car, plane, train and even by ship (except the last part).

For all those who want to use their own car there is a vast car park outside and, in particular, visitors coming from Basilicata, Calabria, Molise, Puglia, Sardinia and Sicily can ask for a fuel voucher worth 50€ simply following these instructions.

For those who prefer to fly or move by train instead SABO ROMA make available two free shuttles: one from “FIERA ROMA (east entrance)” train station and one, only on reservation, from Ciampino Airport (more info).

There is also an express shuttle from Naples at a reduced fare. Download HERE the application form.

SABO ROMA will be open from 9:30AM to 7PM on Saturday and Sunday 29 and 30, while on Monday October the 1st the time will be 9:30AM – 4PM.


Fiera Roma: VIA PORTUENSE 1645,1647 00148 ROMA
Operational Headquarters SABO: FIVIT SRL, S.S. CASSIA NORD KM 88,200 01100 VITERBO // Tel. +39 0761353100 Fax. +39 0761250731

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