In just a few days, the first edition of HOMI Outdoor – HOME & DEHORS, a new exhibition concept for sector operators, dedicated to the world of home and outdoor decoration and accessories. An innovative exhibition project, which will debut in the spaces of Fiera Milano Rho from 13 to 16 September 2019.
HOMI Outdoor HOME&DEHORS will be a unique opportunity to discover the most interesting living trends: inspiration from nature decorates the rooms and the table with animals, leaves and references to the atmospheres of outdoor environments, also using natural elements like worked stones or wood, while the rediscovery of small and large outdoor spaces is enhanced by increasingly widespread habits such as outdoor cooking, which combines conviviality and the pleasure of enjoying the smells and flavors of open air.
Featuring spaces for research design and new talents, training initiatives, and the many trends to which it will give space, HOMI Outdoor Home&Dehors promises to be a novelty of great interest for the community of retailers, interior decorators, cool hunters and all operators interested in the evolution of styles in the home sector. Here are some highlights of the exhibition:
CREAZIONI area is confirmed, renewing its attractiveness already experienced during the previous HOMI editions, thanks to the growth of the product types within the HOMI Outdoor format.
EXPO DUBAI 2020 PREVIEW
HOMI Outdoor – HOME&DEHORS will host a national preview of the winning projects of the Expo Dubai 2020 Design Competition. A call for ideas reserved for young designers under 35 and companies, promoted by the Lombardy Region, Chamber of Commerce of Milan-Monza-Brianza-Lodi and Unioncamere Lombardia. In line with the theme of Expo 2020 Connecting minds, Creating the future, the prototypes exhibited during the show are designed following the Connecting Spaces theme and will then fly to Dubai. Design objects to connect spaces and people, which recall the Italian tradition of craftsmanship, interpreted in an innovative way also thanks to domotic solutions. [Hr]
TRAINING: meetings and workshops dedicated to architects, interior designers and retailers
In addition to a modern exhibition platform, HOMI Outdoor – HOME&DEHORS is an important training hub for the sector. Following the fil rouge of the contamination of spaces, even the ideas of opinion leaders will mix with those of retailers, architects and professionals in furnishing styles, thanks to numerous dedicated events. Among these, a series of conferences in collaboration with the Platform Architecture and Design magazine, for a real state of the art on the admixture of outdoor and indoor spaces, also told through ten projects by important Italian authors. An increasingly topical subject, given also the exponential growth in recent years in correspondence with a greater collective awareness of the green and of welfare, in the full spirit of In&Out.
Space will also be given to the formation of the retail world, with the Casastile Workshops dedicated to sustainability and held by the bioarchitect and university professor Massimo Duroni. The spread of a sensitivity increasingly oriented to environmental sustainability is a strength for shops to create a new category of products. During the meetings will be provided the tools to tell and translate this opportunity into practice, working on elements of trade-marketing, such as window dressing, store visuals or in-store events, to engage an evolved consumer. [Hr]
THE URBAN OASIS: business and relax
A place to meet, get to know each other, do business and more. Inside the exhibition comes OASI URBANA (URBAN OASIS), a project born from a concept by Cinzia Felicetti, director of Marie Claire Maison and created by studio /àr o/, led by Andrea Steidl and Raquel Pacchini. A fluid environment, inspired by Bruce Chatwin’s travel stories and the iconic novel The tea in the desert by Paul Bowles, which will host poufs, chairs and accessories designed to make the boundaries of living less marked, between inside and out.
HOMI Outdoor – HOME&DEHORS: from September 13th to 16th 2019, Fiera Milano (Rho)