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The indoor life presented at HOMI Milano 2019 – The Satellite Living Habits

We are getting close to HOMI Milano 2019, the Lifestyles Fair of Fiera Milano Spa which will be back from 25 to 28 January.

An edition that promises to be full of novelty, with an even wider and transversal product proposal for all tastes, as always. HOMI, as you know, is a place where creativity reigns supreme, shaping traditional and innovative materials and creating infinite combinations of shapes and colors; a constantly evolving mosaic that – every year and every minute – changes its structure according to what people are looking for. A unique event, able to highlight the new trends and push the change of lifestyles internationally.

Modern society, always more and more atomized, pushes each of us to live our lives in a totally personal way, making us the real and unique protagonists of our lifestyle. In such a context, we are what we wear and use every day. Our house furniture in particular represents our important freedom of expression, to define our identity. It is no coincidence that HOMI dedicates a large Satellite precisely to intercept and propose the best solutions for this market.

Not just products but different ideas, projects, styles and cultures, in an always new and different meeting that can help the operators to identify the trends for the next season. The objects become words of a story that is always different, that winds between the rooms and the contexts of use, between the shapes and the colors, because, as the CasaDoxa observatory demonstrates, the house is the undisputed protagonist of the consumption choices.

From the studies of the prestigious Italian institute of research and statistical surveys DOXA, which investigates at 360 degrees the theme of living, interviewing more than 6000 Italians annually, it emerges that the house desired by Italians is an increasingly dynamic place, which alongside the traditional functions welcomes new activities and generates new housing practices. The arrangement of domestic spaces will therefore have to follow and adapt to this transformation, which imposes different uses and gives space to new objects and habits.

The offer that operators from all over the world will meet at HOMI will be represented by established companies but also by many new start-ups and young designers, protagonists of spaces dedicated to experimentation and research, such as Creazioni and Sperimenta that propose innovative and interesting objects reinterpretations. Besides, the observatory on HOMI trends will be enriched in January thanks to the contribution of WGSN, global leader in analysis and forecasts of the market trend and the consumer who will show the trends for objects and accessories in the coming seasons, thanks to Polidesign projects that will put the theme of new materials at the center.

HOMI, a place of trends but also a moment of business: it will offer companies the opportunity to meet Italian operators and a wide audience of highly profiled international buyers, also thanks to the collaboration with ICE, in a wide geographical area that involves all the continents . Many countries involved including France, Germany, Great Britain, the Netherlands, Scandinavia, Algeria, Morocco, Tunisia, Libya, United Arab Emirates, Israel, Russia, South Africa, China, Hong Kong, India, Vietnam.

As usual, in January HOMI hosts Festivity, the exhibition dedicated to the items for holidays and special occasions, from Christmas, with nativity art and traditional decorations, to articles for every kind of celebration. To make the business more profitable and to make operators’ presence as easy as possible, Festivity will open on January 23, two days before the opening of HOMI, and will close on January 27, one day in advance on the other sectors of the event.

At HOMI there will also be space for training and comparison: talks and worskhop will offer ideas and new opportunities to enhance operators’ business and find new ideas for growth. We will also be presento among these as Madeinitalyfor.me, on Monday, January 28, with a talk on the dynamics of online sales, from promotion to delivery to the final customer.

Living Habits Satellite – Not just furnishing…


Interior design, lighting, furnishings, solutions to optimize at best the domestic space, furnishing accessories, lighting, kitchen items and small appliances, tableware, ceramics, porcelains, glass and crystals, artistic crafts: you will find all of this and much more in the pavilions hosting the Living Habit Satellite.

Living Habits is the cornerstone of HOMI, it is the place where you can easily and calmly observe the domestic environment all-round, the refined style of Italians and the latest innovations. Particularly in the kitchen sector you will find exhibitors with kitchens studied in every detail so that they are practical and functional for the reduced dimensions of housing, but without forgetting the aesthetics.

Not be overwhelmed by the many proposals and solutions is a business not to be underestimated, because in Living Habit you can find everything you need to make any indoor environment unique with displays dedicated solely to the kitchen, with kitchens studied down to the smallest detail by the best companies in the sector so that they are practical and functional. The Living Habits is a must visit for the operators since it is a unique source of inspiration, a look at the house of today and tomorrow, and also a place to meet future partners and operators, thus combining imagination and concreteness in a single space.

Discover our stand and the artisans Madeinitalyfor.me – Hall 2, stand H29


The artisans of MadeinItalyfor.Me can be found in this satellite in Hall 2, Stand H29. As for the last edition, we will offer a selection of Italian craftsmanship, chosen among the most interesting works of our registered artisans and designers, accompanied by video processing through 2 large monitors and a convivial area where you can view catalogs and suppliers lists. The right stand for those looking for creativity and quality but also the place where you can meet us in person and better understand the services we offer. You can easily schedule a meeting with us through the My Matching platform or by sending us an e-mail.

Here is our selection for January 2019:

Leonardo Landolfo Orafo, a new entry of Madeinitalyfor.me, directly from Francavilla al Mare in the province of Chieti, with its special rose-window jewels to wear around the neck, on your ears, or as bracelets, reproduce the most beautiful rose windows of Italian churches and cathedrals. Leonardo is not only a craftsman with a great experience, who currently collaborates with his son and an ultra-specialized team, but he has also been a great promoter of Abruzzo’s craftsmanship, covering over the years various prominent roles and winning several awards. You can find more information about this craftsman by reading his profile or admiring his products on our store.


You can also admire live and touch with your hands what makes Anna Venchiarutti, our all-round seamstress whose laboratory is located in the province of Cremona. Anna produces both clothings and unique hats, also with her work she carries on a family profession handed down by her two aunts. You can find more information about this young artisan by reading her profile or admiring her products on our store.


Riccardo Cornacchia is instead a master of carving and will be a guest of our stand for the first time as Art.Intaglio. Riccardo is indeed from Milan and among the many things we will exhibit in his name, certainly the most particular is the Colonna Frasca with its complex decoration in the shape of leaves made entirely by hand. You can find more information about this craftsman by reading his profile or admiring his products on our store.

Art.Intaglio Milano Design Week 2

You will also find again Marco della Pietra and his metal works. During the September edition we presented a preview of its Christmas trees made of corten steel or waxed iron, but this craftsman realizes works of every shape and dimension. Marco’s company. D.P. EMME, is a family run business and metal workshop specialized in creating medium-light carpentry. You can find more information about this craftsman by reading his profile or admiring his products on our store.

Dp Emme oggetti lamiera

Also Giorgia Castignoli, another craftswoman exhibited during HOMI September 2018, will return for this edition. Giorgia’s laboratory is located in Piacenza, where she realizes very special sculptures and stone-like panels made with innovative materials that make them very light. She also deals with setting up and designing shop windows made unique by her special touch. You can find more information about this artisan by reading her profile or admiring her products on our store.

lavoro.vasi 8

New preview on display for Massimo Ripa, a goldsmith who lives and works in San Benedetto del Tronto in the Marche region. During the last HOMI we previewed his very special jewel-paintings. This year’s preview is a surprise, but you can be sure that it will be something unique, able to rival what we saw in September. You can find more information about this craftsman by reading his profile or admiring his products on our store.

Massimo Ripa Orafo

Designed by Ubaldo Samuelli, Risuona is the first high-end consumer product in the category of portable speakers that works according to the physical principle of acoustic waves. Taking advantage of this principle, Risuona allows the natural amplification of smartphone speakers with extraordinary sound quality. Minimal and intelligent design, recyclable and renewable materials, zero energy consumption, environmental and social sustainability, Italian artisan design. Each piece is unique, carefully selected and handcrafted to perfection.

risuona ubaldo

Av Metal, on the other hand, is a family-owned company founded in 2009, that keeps generations of artisanal techniques handed down from father to son and beyond. Founded by two brothers, Alessio and Antonello Vilia, who collaborate together, inspiring and helping each other. Both are more than determined to distinguish themselves giving life to productions inspired by Sardinian history and traditions. You can find more information about this craftsman by reading his profile or admiring his products on our store.

av metal foto testata


Fiera Milano S.p.A

official websitewww.homimilano.com
phone: +39.02.4997.6144
email: visitatori.homi@fieramilano.it


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