HOMI, the Lifestyles Exhibition that tells the trends and styles of living, will be held from 24 to 27 January 2020 at Fieramilano (Rho). An event that reinforces its identity as a European platform for quality and research design, proposing a wide and quality-oriented selection ranging from decoration to tableware, from kitchen to textile, from fragrances to gifting and festivity .
An anticipator of trends and an attentive market observer, the exhibition hosts historic and consolidated brands alongside new designers. In line with the needs of an increasingly specific sector, within HOMI there are many proposals – from craftsmanship to innovation, from made-in-Italy to internationality – that make the show a privileged point of reference in a world in continuous evolution.
A rich and articulated offer but easily usable thanks to the new layout, which goes beyond the mere subdivision of goods to follow the new distribution logics, structuring itself around three visit itineraries built to meet the needs of operators and diversified consumer-experience.
The first path is HOME Retail Inspiration – dedicated in particular to specialized shops, organized distribution and e-commerce platforms – which has an extremely varied and versatile selection, divided in turn into the areas Fragrance Inspiration and Textile Inspiration, both characterized by the richness of the offer.
HOME Boutique&Design instead gives space to quality manufacturing that addresses department stores and research concept stores, as well as interior designers, architects, and industry professionals looking for original and innovative proposals. Inside, the Creazioni Italiane area will be entirely dedicated to Italian craftsmanship and made-in-Italy design, while World Designers will bring together the proposals with the highest content of research, quality and uniqueness coming from international designers.
It addresses the market for multi-product distribution and international import-export HOME International Delivery, thanks to its very wide range of products and prices that meet the needs of the retail channel most sensitive to competitiveness in terms of profit margins and product-mix. Many innovative proposals and ideas for each of the various subsections, including the one dedicated to gadgets and stationery.
Finally, present within HOMI January is the proposal of Festivity – open to the public with a specific calendar from 22nd to 26th January – the sector dedicated to articles for traditional festivities and for special occasions with a focus on Christmas decorations and art of the nativity scene. Also in this case, the dates and the personalized route are intended to increase the synergy in the sector, meeting the needs of exhibitors and buyers.
Furthermore, workshops, talks and meetings will complete the offer of the event, offering visitors a panorama of market trends, ideas and important suggestions for the growth of their business.
Thanks to the innovative My Matching platform, in addition, Buyers and exhibitors have at their disposal an easy and fast tool that allows them to program targeted meetings beforehand, thus optimizing their stay in the event. It will be the responsibility of the Fiera Milano organizational secretariat, once registration is completed for the event, to send the access link.