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Lucca – “Fashion in Flair” is back, the Made in Italy market exhibition

Fashion in Flair celebrates its 10th edition this year which will take place from 8 to 10 October 2021 in Villa Bottini in Lucca.

villa fashion in flair
Supported and supported by the Tuscany Region, the Province and the Municipality of Lucca, and by trade associations, Fashion in Flair is ready to welcome, in the prestigious rooms inside Villa Bottini and its Garden, more than 100 selected exhibitors, belonging to various product sectors, representatives of Made in Italy craftsmanship, which stand out for their creative abilities in creating original and quality products.

An Exhibition-Market open to the public, with free admission, flanked by a rich program of cultural interventions aimed at promoting the Italian artisan tradition, combined with quality, research and innovation.

“We are at the 10th edition of Fashion in Flair, a very important date for all of us also because it falls in a period of restart after a long time of uncertainty and we want to celebrate with the city and with those who have always supported the event. In this regard, we organized an important conference with free admission for Friday 8 at 3.30 pm, entitled L’Artigianato Made in Italy e il WEB: tradizione ed innovazione. Nuove opportunità e prospettive (“Made in Italy craftsmanship and the WEB: tradition and innovation. New opportunities and perspectives”) in the presence of representatives of regional and local institutions, as well as web marketing experts of course,” says Elisa Bianchi, President of the Cultural Association of Excellent Maestrie promoter of the initiative.


For more information on how to register and participate, see:

For artisans interested in participating: email: / cell. +39 333 1540263

fashion flair 2021


Hours: Friday 8 from 15.00-20.00 / Saturday 9 10.00-20.00 and Sunday 10 10.00-20.00
An edition organized and managed in full compliance with anti-Covid regulations.
Villa Bottini: Via Elisa, 9 – 55100 Lucca Information:

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