Artour-O il MUst, back in Florence dal 20 al 24 Marzo

15 years after its birth, everything is ready for the 29th Florentine edition.

ARTOUR-O is an international event of contemporary art and design in communication with the territory. The project was born with the intent to bring back the relationship between clients and artists. Once the clients were popes, princes and emperors, today they are business owners, museum directors and enthusiasts in general.

A widespread event in which works of art will mark a path that winds through the city, between yesterday’s and today’s art sites, and opening for the occasion some beautiful spaces normally closed to public.

Artour-O the Must is not a simple contemporary art exhibition, but a much richer and more complex project. Active since 2005 in Florence, art city par excellence, it is based on the concept of art as a language for the communication of brand and institution identity. In these years it has grown a lot and has become increasingly curious, looking for interesting clients and artists, and always proposing an exhibition full of content and beauty.

In recent years Artour-O has flown abroad: in China touching Beijing, Shanghai Yiwu, Hangzhou; twice in London; Montecarlo; Merida in Extremadura, Prague, Barcelona, Funchal in Madeira, finally Malta, but every time, every year, Artour-O returns home… to Florence, for its fixed date!

We would like to underline that ARTOUR-O endorses the CV with which Leonardo presented himself to Ludovico il Moro, the “VADEMECUM” of the entrepreneur and of whoever loves to experiment and innovate, more current than ever in this moment of total upheaval and/or renewal of the parameters we were used to.

It is a flexible, modular event and is conceived as a continuous and itinerant inauguration. 5 days between modern art, contemporary art, design, and much more; accompanied by convivial appointments thanks to “Artour-O a tavola“, art and food combined in a single event. In fact Artour-O recreates living contexts where for 4 days the protagonists are invited to present their own reality, using the lexicon of art and design, real passe-partout for the business.

Artour-O is also fashion, meetings, focus, conferences, the important thing is that art is experienced in an interesting and entertaining way, remaining firmly in the daily reality, in order to help us live our daily life better, thanks to that pinch more.

Bruno Petronzi - Esili

Bruno Petronzi – Esili


Sponsor Simonetta Brandolini d’Adda.
Entrance to ARTOUR-O il MUST is free.
Partecipation to FOCUS only upon reservation, subject to availability (see under)
Convivial dinners on reservation (see under)

After the huge success of the November stage, held in Malta, Artour-O returns to Italy next March. In particular, this fifteenth edition is once again enriched with new protagonists, including institutional and private, and talented artists who will “contend” various spaces scattered throughout the city of Florence. As always, we will touch various locations around the city, with the primary goal of connecting institutions and businesses thanks to a single event.

Anna Maria Terracini - Senza titolo - Olio su tela cm 90x100 - anno 1980

Anna Maria Terracini – Senza titolo – Olio su tela cm 90×100 – anno 1980


The inauguration will be in Montedomini, in the wardrobe rooms, followed by the beginning of the journey the next morning. The first event will be the focus on “Art and commissioning, yesterday and today” at the Academy of Drawing Arts where the Trenteccetera (the second edition of the volume on the history of Ellequadro) will also be presented, celebrating the 40th anniversary of the course. It is also the five hundredth anniversary of the death of Leonardo da Vinci, we wish everyone to cultivate the curiosity, quality that wasn’t missing in Leonardo, and that Artour-o help to tease yours!

Tuesday, March 19

11.00 Palazzo Vecchio – Presentation to the press of the XV edition of ARTOUR-O the MUST in Florence, XXIX in the world, in Palazzo Vecchio with the President Maria Federica Giuliana, Cristina Acidini, Simonetta Brandolini D’Adda and Tiziana Leopizzi.

Wednesday, March 20

18.00 ASP Firenze Montedomini – Inauguration of the XV edition in Florence and the XXIX of ARTOUR-O the MUST in the world.
Welcome greetings from the President Luigi Paccosi with Sara Funaro Councilor for Welfare and Health and Maria Federica Giuliani President of the Fifth Culture Commission, the sponsor Simonetta Brandolini d’Adda and Tiziana Leopizzi.

Thursday, March 21

10.00 Academy of Arts and Drawing

Welcome greetings from the President Cristina Acidini & M.Federica Giuliani.
Focus “Art and Commitment yesterday – the Brillanti” with the sponsor Simonetta Brandolini d’Adda
Silver ARTOUR-O prizegiving
“Architect Yesterday and Today” – Andrea Ponsi, curated by the President of the Architecture Class Prof. Arch. Renzo Manetti
Presentation of Trenteccetera

14.30 Montedomini
Friends of Florence and the Academy of Arts and Drawing present the lab and treasure hunt new way
The Vice President Francesca Napoli presents the Knowing See award
Critical Point Laboratory meeting between Artists, Curious and Students

20.30 OOO Out Of Ordinary

“ARTOUR-O at the Table… with Leonardo” (exhibition and cenacle)
Speech on Leonardo by Rosellina Giangoia
“Beauty is good for Health” with Flavio Lirussi, Sergio Orefice, Maurizio di Maggio
Red Carpet Eleonora Lastrucci and Carla Sassaroli
Performance of “Allegro Vivace”

Friday, March 22

10.30AM it starts the route in the city with Fani Gioielli, Paolo Penko and Officina Profumo
11.30AM Focus on Cosimo Founder of the Academy of the Arts of Drawing, by Cristina Acidini with Duccio Mannucci Luigi Zangheri
1.00PM Giacosa v.francesca horses
2.30PM Resumes the route in the city
5.00PM Studio Andrea Ponsi
8.30PM Aperitif from OOO Cosimo “The Customers of Yesterday and Committenza di oggi” by Valentino MercatiSabato 23 marzo

11.00 The dream in the drawer (path for children with an artist who leads them)
14.30-17.30 Afternoon in Fiesole, Centro Studi Sauro Cavallini

Sunday, March 24

10.00-12.00 Hotel Mediterraneo

ARTOUR-O d’Argento awards giving to Dino Mengucci
Artour-O Route in the City continues.

The program may undergo changes.

Giuliana Geronazzo

Giuliana Geronazzo

The artists currently confirmed for this edition:

Francesco Battaglini, Angele Bianchi,  Fiorenza Brembati, Sauro Cavallini, Andrea Chiodo, Gerry Crotti, Giovanna De Paris, Antonio di Tommaso, Fiorella degl’Innocenti,  Nicola Evangelisti, Stefano Favaretto, Giacomo Filippini, Paolo Fiorellini, Alba Folcio, Fukushi Ito, Giorgio Gatto, Giuliana Giribaldi, Giuliana Geronazzo, Giua, Alda Giunti,  Andrea Granchi, Giuseppe Gusinu, Matt Marga, , Stefano Mariotti, Giorgio Metta, Mara Moschini, Marta Motti, Fiorella Noci, Eugenia Parisi, Andrè Parodi Monti, Sarah Pesca, Bruno Petronzi, Andrea Ponsi, Parlind Prelashi, Franco Repetto, Carla Sassaroli, Max Schiavetta, Luigi Scopelliti, Luciana Sommariva, Danilo Susi, Tang Jue, Annamaria Terracini, Fulvio Ticciati, Enzo Tinarelli, Francesco Vaccarone, Elisa Zadi, Silvano Zanchi, Marco Monopoli -Quentin, Massimo Ripa Orafo.

Accademia delle Arti del Disegno, ASP Firenze Montedomini, Borgognissanti Chiesa di San Salvatore in Ognissanti Cenacolo del Ghirlandaio, Chiesa di San Salvatore in Ognissanti Chiostro Monumentale, Camec – La Spezia Sistema Musei, Comune di Assisi – Arte Studio Ginestrelle, Crotti S.r.l., Duchaley Shanghai, Enrico Fermi S.r.l. Il Loggiato di Villa Sauli – Garroni Design Garroni progetti s.r.l, Fani Gioielli, FIDAPA sezione Genova, Fondazione Pablo Atchugarry, Fondazione Guglielmo Giordano –Margaritelli S.p.A., Golf Revolution G&R Business, Solution s.r.l, Il Bosco d’arte di Gianni, Ippodromo del Visarno San Felice s.r.l., Eleonora Lastrucci, LISTONE GIORDANO, MadeInItalyFor.Me, Museo Luzzati, Officina Profumo Farmaceutica di Santa Maria Novella,

Franco Repetto

Franco Repetto

We of Made-in-Italy-for-Me have actively participated since the edition of Prague in 2015; to retrace these years with us, with Artour-O, here’s the complete list of the articles we have dedicated to the event to date:

Ellequadro Documenti – Archivio Internazionale Arte Contemporanea
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